“Client letters, full of gory details about your health problems?”
“Yeah, I hate when that happens.”
Got an email this week from a corporate writing teacher. The teacher was working with a group of professional advisors, and ahead of the course …
… someone in the group apparently decided to send me one of his recent newsletters to his client base. The point of the newsletter was to inform his current and prospective clients that after a year or so of health issues, he is back in the saddle and prepared to offer his advice once again.
The newsletter commits that typical error I address: it gives readers all the history of his health problems before eventually getting to the real news — ‘But I’m over all that now, and ready to start counseling you again.’
In the middle of his describing his back surgery that did not go so well, he provides his client base this insight:
“After that, my bowels started shutting down.”