Writing Boots

On communication, professional and otherwise.

To loquacious leaders, and their suffering speechwriters

04.22.2021 by David Murray // 3 Comments

One sentence you do not want to hear, halfway through a 6,200-word speech:

And on that I’m going to ask people serve lunch, because I’ve got a lot to get through here. I’ve got a lot to share. So bring on the lunch: enjoy. …

(Other sentences you don’t want to hear: “Finally, I think I’ve done well to get this far in a speech as long as this, and for you all to still be in the room!” And, “So thank you all for your great patience in listening this afternoon.”)

And yet that’s exactly what Australian Prime Minister Scott Morrison said earlier this month to the Chamber of Commerce and Industry of Western Australia, in Perth.

Prime Minister, please trust me when I tell you: Speeches are not comprehensive communications. They are not omnibus opportunities for policy pontification. They are not the internet.

They are personal expressions. They are a chance for you to share your essential idea and show the core of who you are, to an audience that mostly wants reassurance that you have an essential idea, and that there is core of who you are.

And there is no call, in this fleeting earthly life of ours, to deliver a 45-minute speech. Even if you do feel compelled to orally justify everything your government ever did that vaguely affected the western half of Oz in hopes of shutting up those woopwoop-dwelling sandgropers for good and never, ever receiving an invitation to return.

That won’t work, either.

Categories // Uncategorized

Comments

  1. Charlotte Wood says

    April 22, 2021 at 9:12 pm

    ‘They are a chance for you to share your essential idea and show the core of who you are, to an audience that mostly wants reassurance that you have an essential idea, and that there is core of who you are.’

    I’m Australian. This sentence nails our failed ad man Prime Minister. No ideas, no core.

    Reply
  2. David Murray says

    April 22, 2021 at 9:17 pm

    Yep. An occasionally useful blockhead, at best—or so it seems from this distance.

    Reply
  3. Jackie Fearer says

    April 27, 2021 at 4:26 pm

    I love “In this fleeting earthly life of ours…”

    Reply

Leave a Reply to Charlotte Wood Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Now Available

An Effort to Understand

Order Now

SIGN UP TO RECEIVE BLOG UPDATES

About

David Murray writes on communication issues.
Read More

 

Categories

  • Baby Boots
  • Communication Philosophy
  • Efforts to Understand
  • Happy Men, and Other Eccentrics
  • Human Politicians
  • Mister Boring
  • Murray Cycle Diaries
  • Old Boots
  • Rambling, At Home and Abroad
  • Sports Stories
  • The Quotable Murr
  • Typewriter Truths
  • Uncategorized
  • Weird Scenes Inside the Archives

Archives

Copyright © 2025 · Log in

  • Preorder An Effort to Understand
  • Sign Up for Blog Updates
  • About David Murray