Writing Boots

On communication, professional and otherwise.

What part of ‘the boy who cried wolf’ did cable news channels not understand

06.29.2017 by David Murray // Leave a Comment

You know how every time you turn on CNN now, it says BREAKING NEWS across Blitzthe bottom of the screen?

The other day I heard that talking tennis ball Wolf Blitzer, from whom we've had more "bombshells" lately than the Bridge at Remagen in 1945, intone that he was about to announce "breaking news—really significant breaking news."

In a year, it'll say across the bottom of the screen, REALLY SIGNIFICANT BREAKING NEWS.

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