Trading on a fleeting barroom meeting and a framed celebrity note, Denver PR person Gil Rudawsky used the topical hook of the 10th anniversary of a suicide to write an article on the PR Daily website in which he claimed to share "4 pieces of PR wisdom from Hunter S. Thompson."
Rudawksy summarized his takeaway from the iconoclastic, drug-mad, fearful and loathing gonzo journalist with this advice: "listen, understand and focus on building relationships through honesty and integrity."
Perhaps Rudowksi allowed himself to think he had honored Thompson's memory with that twaddle.
If so, he must have been disappointed when he checked his voice mail. (Naturally, not safe for work.)