I apologize to my fans, but I cannot blog for you this week. For I am in another world. I am in Content Marketing World, a kind of Big Rock Candy Mountain where the whole forest is orange: the tree trunks and their leaves, the sky and the clouds, the squirrels and their nuts. And a river of Orange Crush runs through it.
All per the monochromatic orders of Content Marketing World's orange-clad impressario, Joe Pulizzi.
The color orange is said to be an "uplifiting color," according to a color expert I consulted on the Internet. "In fact orange is so optimistic that we should all find ways to use it in our everyday life, even if it is just an orange colored pen that we use." But orange is an accent color. Days on end floating in an ocean of orange cuts one off from those not at Content Marketing World. All of you in what we refer to here as, "The Sad World."
At Content Marketing World one gets great Internet reception. But why? Blog from here? I won't even call my wife from here. She wouldn't understand a word I was saying.
When one is back home from Content Marketing World, if one makes it all the way back, one will remember some things, and may apply them to The Sad World. And the relationships one makes here are forever bathed in an orange glow.
But while I am at Content Marketing World, I cannot speak to anyone outside it. I can just float along in this orange bliss, staring, dreaming, concentrating on my breathing. (And occasionally singing live band karaoke.)
They tell me this is my fifth straight year attending Content Marketing World. They're putting my photograph on a "Wall of Fame." (I'm serious about this.)
Good God, maybe this it. Maybe this time I'm not coming back.
I loved you all. I loved you more than you will ever know. But I must have loved the Orange more.