In a promo video for their World Conference in Toronto, IABCers outdo even their formidable selves with intellectual flaccidity, near-farcical conventionality and overall dipshittery.
May the IABC members who are more creative, tasteful, literate, professionally purposeful and with-it than a 1950s elementary school receptionist secede from IABC and start the IARBC: The International Association of REAL Business Communicators.
And yes, I realize this post is mean-spirited. What did 1950s elementary school receptionists ever do to me?
They forgot: “Because we’re not Quebec!”
They actually had that one in the original version, Chuck, but when everyone in the screenings fell asleep before the one-minute mark, they had to cut the thing way back.
For the record – Salvo Photo & Video had absolutely nothing to do with this.
They also forgot to include the obvious disclaimer that ‘No communicators were enthused in the making of this video.’
@Salvo: Noted.
@Lorne: Not enthused, but surely dragooned.
A videographer friend compares the IABC mediocrity to the famous “Eagle Man” commercial, of 20 years ago.
https://www.youtube.com/watch?v=O4-e4nlfdRI
Surely the Toronto CVB has a promotional film in the can that they could have used.