Do you remember when the biggest problem in the content marketing world was “content shock”? Wow, Gramps. That was so January, 2014.
On Jan. 6, 2014, one marketing guy published a post speculating that there were just so many content marketers putting out so much stuff that all consumers would be buried and no one would read or view anything anymore, ever again.
Obviously, this was a big deal in the content marketing business. For two and a half weeks. Google “content shock” now; all but one of the results are from before Jan. 24. The concept proved itself.
Which actually says something good about content shock, to whatever extent it exists: For an idea to take hold, it must take hold. In the minds of many people, it must withstand a rushing river of other ideas and so-called trends, or be washed out into the ocean of oblivion like the intellectual equivalent of twerking.
So how do you create contect that takes hold? Find out in my latest post at McMURRY/TMG's blog, Contentology.