Writing Boots

On communication, professional and otherwise.

Kmart ad goons finally manage to match the bad taste their client has displayed for years

04.16.2013 by David Murray // 2 Comments

If I was dead right now, I'd be rolling over in my grave—right alongside my late adman dad.

Nine-year-old Scout says, "I think that was inappropriate." But later she softens her judgment when she realizes the joke is right about at her grade-level.

Cristie, laughing her pants off, says we're a couple of prudes.

What do you think?

Categories // Uncategorized Tags // "ship my pants", Kmart ad

Comments

  1. Joan H. says

    April 24, 2013 at 11:41 am

    I think they hired an ad agency based in Wasilla. That’s the only way to account for it. The duct-tape capital of the world would love that ad.

    Reply
  2. Chuck B says

    April 25, 2013 at 11:42 am

    I liked it. It didn’t make me run out to Kmart, but I liked it.

    Reply

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