Writing Boots

On communication, professional and otherwise.

Friday Happy Hour Video: Hire a genius and let him work

by // 12 Comments

Four decades before anyone formed lips into the words, "content marketing," The Fuller Paint Company approached "Word Jazz" maestro Ken Nordine and told him to a cool radio spot. The only direction they gave was to mention the company's name and include the phrase, "a century of leadership." He came up with this, tacking onto the beginning, "The Fuller Paint Company invites you to stare with your ears at yellow …."

… and ending with, "The Fuller Paint Company: A century of leadership in the chemistry of color."

Comments

  1. Limes got Margarittaville, I beliueve, and lemon’s got card tables on the sidewalk in front of children’s homes. But all in all, it worked out fine.

    Reply

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