In my latest post at McMurry.com, I tell corporate video makers they've got to step it up:
"When you watch a YouTube video, you watch it for one of four reasons: You think it’s gonna be hilarious, death-defying, adorable or touching—or ideally all four at once. If the video you’re watching doesn’t begin to deliver on those promises in the first 10 seconds, you go on with your life. But when you make videos, you make all sorts of excuses, list all sorts of reasons that your audience will watch it despite the fact that it’s not hilarious, death-defying, adorable or touching. But there it is: Two weeks after release and the social media blitzkrieg, promotion, you’ve got 141 page views."
And I actually show four examples of truly hilarious, death-defying, adorable or touching corporate videos—the likes of which we're beginning to see being entered into the Strategic Video Awards.
By the way, the deadline for entering the 2012 SVAs—and I know this because I'm program chairman—is next Friday, Oct. 26.