I've written exhaustively here about the unfortunate term "content," used to describe various corporate communication materials.
But my objections are so much inside baseball, right? "Content" is just industry jargon, right? No one would use it when speaking to actual customers. Right?
I'm putting up with a commercial at the beginning of a streaming segment from yesterday's Jon Stewart show at the bottom of the screen it says, "Your content will resume in 30 seconds."
Now, this is the very first time it has occurred to me that what I'd like to see right now is some "content." No, I just want to see Jon Stewart's routine on what a jerk Harry Reid is. The maker of the commercial is the one putting out "content." (Which, as I've said, readers will translate to mean, "shit.")
So if the message was meeting me where I live—as all communication must—the message would say, "Our shit will end soon enough, and then you can watch your show."
Which would be silly. But not as silly as telling me when my "content will resume."