In the first of my monthly posts on McMurry's new Content Marketing Blog, I compare today's do-it-yourself video communication with the tragexciting advent of "desktop design," in the late 1980s. Back then, "artistic abominations abounded, and though some fine publications were still being done by the old pros, they were nearly snowed under by the amateurish stuff."
Similarly, today's videos—which I sampled thoroughly as program chairman of the second-annual Strategic Video Awards—suffer from inconsistency of style, sensless geegaws and an obsession with the medium that forgets the strategic intent, if there ever was one.
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