So Cisco is shitcanning the Flip video camera. Great. The camera and its editing software are the only electronic geegaws that I know how to use competently (as I used them last weekend, to showcase the cartoonish skills of the baddest player in the short history of women's tackle football).
I'm used to technology roaring ahead of me and having to catch up. But I'm not used to being dropped off of the technology I finally managed to master.
Gee, our old Lasalle ran great.
It’s the nature of technology.
Your little Flip was a wonder to behold, and it replaced a ginormous optical camera with tubes. (I shot on a tube camera when I first started in television, and we were very quickly happy to ditch them in favor of the CCD cameras that followed.)
Along the way, however, the function of the machine became a software solution no longer tied to hardware — and the extra device either gets jettisoned or goes into a specialty niche.
We’ve seen the same thing happening with Garmin. The company realized that GPS-enabled smartphones were replicating the function of their GPS receivers, so what did it do? It rolled out a line of Nuvi Phones.
My former boss used to LOVE her Kindle, but now she rarely picks it up. It may not even be charged right now. She uses the Kindle Reader on her iPad.
For Cisco, the choice was clear:
1) Make a more upscale camera for a smaller audience.
2) Add a phone to the Flip.
3) Shut it down.
james green says
I didn’t understand anything that Ike said so I will just go back to spinning some records on my turntable.
Where can I see this “women’s tackle football”? And will I have to pay?
Mike, based on the empty seats I saw in the video, I don’t think it will cost you that much.
David Murray says
It’s $10 to watch a Force game, I think. Here’s your local club, the D.C. Divas.