Back in the 1960s, a few communicators, all of them crazy, suggested that if you wanted to create a truly compelling employee publication, you'd hire a real journalist from the outside and leave him to his work. No approvals. Chips fall where they may.
Well the closest thing I've seen to that actually happening is the 100-year-old Rotarian Magazine, a once-sleepy rag for the do-good association. Now it's staffed by several erstwhile Playboy editors and writers and it's totally kick-ass. Learn all about it here.
Anybody wanting to do something similar with their corporate publication should get in touch. I have some ideas.
(Yeah, I didn't think so.)
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