Writing Boots

On communication, professional and otherwise.

Archives for May 2010

Girls of the Gridiron, Part Four

05.30.2010 by David Murray // Leave a Comment

Read about Linda Bache. She's the many-splendored force behind the Chicago Force. It's the latest in my Chicago Tribune series.

Categories // Sports Stories

Friday Happy Hour Vid—oh shit, it’s Memorial Day

05.28.2010 by David Murray // 8 Comments

Stephen Banko won the Grand Award at this year's Cicero Speechwriting Awards, for a speech about making sense of his experience in Vietnam. To dedicate a new Purple Heart Memorial in Buffalo, N.Y. May 1, he gave another one.

“We clung together so savagely in that rarefied air,” Banko said at the May 1 dedication of a Purple Heart Memorial in Buffalo, N.Y.:

We shared everything, from our last sip of water to our lives. I am alive because of a friend such as that. I was cowering behind a bullet-swept anthill with a wrecked machine gun in my hands and a battalion of North Vietnamese soldiers in my face. I would have surely died a sad and lonely death that terrible day in that nameless place had it not been for a guy named John Holcomb. He ran across fifty meters to bring me another machine gun and took four bullets in the chest. His reward for that heroism was a posthumous Medal of Honor. Mine was the honor of writing testimony that formed the bulk of his award citation and to grow old and fat and bald, reveling in the joy of watching grand kids grow up.
Banko

Hardly a day in my life passes when I don’t recall the sacrifice that kept me on the planet. Hardly a day goes by when I don't wonder if the life I’m living is enough to honor that sacrifice.

Read the speech in its entirety at the Vital Speeches website.

Note: The photographs, of Holcomb (sitting, above) and Banko, were taken shortly before their company was ambushed on Dec. 3, 1968 and sustained 87% casualties. Holcomb was killed, Banko lost a kneecap. Of his photo, Banko tells me, "I was 22 when that picture was taken. I felt 62."
Banko2

And this is the speech, recorded by Banko in a studio, that won the Cicero Grand Award. One reason to be happy this Memorial Day is that some soldiers survive war with their hearts, however damaged, still very much intact.

Categories // Uncategorized

“Professionals” have to dress nice and act proper; screw that

05.27.2010 by David Murray // 1 Comment

There's an excellent yak on Bill Sledzik's Tough Sledding blog about whether PR is, or is not, a profession, and whether it matters.

Sledzik got the conversation off right by saying the trade meets zero of five common criteria for "professions," and his readers make the rest of the points, except one:

Nobody points out the advantage of not being a profession: You can have more fun than a professional! You can make stuff up as you go along! You can do it your way! You can wear funny hats! You can do stunts! (There's even a name for them: "publicity stunts.")

And whatever you do, people who call you unethical are likely to be seen as prudes, or jealous of your success and visibility!

If we're not going to be a profession, let's be a party.

Categories // Uncategorized Tags // party, profession, public relations, publicity stunts

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