Is it me, or does this new ad for a communication manager at Sprint leave you puzzling over what drug combination its writer was taking?
My favorite items:
• "Manage 'rolling thunder' activities, including managing content/keeping current Elevator Speeches."
• "Secure speaking engagements for, at a minimum, the senior vice president of HR. Attempt to secure speaking engagements for members of the HR leadership team."
• "Work with other members of Sprint's public relations department to ensure the people effort is adequately represented in their media pitches on various topics."
And this concluding paragraph:
At Sprint, we're more than just talk. We are leading the way with cost-cutting technology, like the first 4G network in the United States and our unmatched push-to-talk service. What will you add to the list? Bring your energy, ideas and the uniqueness that makes you who you are. Own your career at Sprint and we'll help you achieve your goals. Raise your hand, send your resume, step up and do work that matters.
(Like getting those douche bags in PR do pitch more stories about HR!)
Sometimes the bed is on fire before you lie down on it.
Do you think the writer knew that “rolling thunder” was the name of a bombing campaign the U.S. conducted in Vietnam from 1965 until 1968, and was regarded as the most intense air/ground battle waged during the Cold War and one of the longest aerial campaigns in history?
If so, I wonder just what role the candidate is expected to perform – carpet bomb internal and external audiences with tons of communications to pound them into submission? Adopt a random, non-strategic plan/implementation that came to characterize Operation Rolling Thunder – which ultimately failed to achieve a single objective?
Or maybe it’s suppossed to represent something related to the Tom Cruise movie?
Craig
“a random, non-strategic plan/implementation … which ultimately failed to achieve a single objective?”
This describes one of the worst military efforts of all time … but as far as a corporate communication strategy: pretty much par for the course, I’m afraid.
Murray, what kind of a bug have you got up your ass lately? And how do I get one?
Shewchuk, you haven’t had a new blog post since Lincoln was alderman.
The question is, where, oh where has your ass-bug gone?
It got vaporized in my barbecue, David. I’ll be back soon.