You never know what kind of ideas you might pick up, reading your own client's Website.
What's the idea? "Our culture, our services and our entire being as a business is about open expression, personal responsibility and innovation,” says CEO Chris McMurry in a story about "The Amazing New Morphing Logo." “What we have now is a logo that every staff member loves and can call their own, that is a conversation starter wherever we go, and that is alive, interesting and not just another run-of-mill symbol or treatment.”
(We're thinking about implementing the idea here at Murray's Freelance Writing, but we're not sure we trust Murray not to screw it up.)