Gaping at the Chargers/Colts game last night, I was too tired from my own football workout, with the Chicago Force, to switch channels during commercial breaks.
So I lay there listening to "Viva Viagra," watching grown men debate the meaning of "drinkability" and enduring an ad for a hair coloring product for men that creates salt-and-pepper hair. (The tagline was something like, "The gray shows you know what you're doing, the dark shows you can still do it.")
And then this commercial came on, about "Hyundai Assurance," a program whereby, "if you lose your income in the next year," the company takes your car back and you stop having to make payments.
You can imagine the argument in the boardroom about the wisdom of abandoning typically hopeful, happy car advertising and actually painting for your prospective customers a picture of them buying a car this year and having to return it next year.
But the damn thing sure got my attention—and, as an advocate of meeting people where they live in all communication, my admiration, too.
What do you think of it?