Writing Boots

On communication, professional and otherwise.

I know where Mitt Romney is coming from

05.14.2012 by David Murray // Leave a Comment

I was born in Detroit, to a father who wrote ads for Chevrolet in the 1950s and 1960s. Mitt Romney was born in Detroit, to a father who ran American Motors in the 1950s and 1960s. Figuring I knew some things about Romney that not everyone else did, I pitched a piece to Automobile Magazine.

In reporting "I love cars, American cars. I was born in Detroit," I learned that Romney and I have even more in common than I'd thought: Namely, loving fathers whose class and charisma we spend much of our lives trying, and inevitably failing, to live up to, even though they are dead. George-and-mitt-romney

But at some point, you do have to find your own natural way in the world. And as we've seen, Mitt Romney does not seem to enjoy running for office, and he doesn't seem particularly suited for it.

So why does he keep trying to square the wheel? His boyhood friend Phillip Maxwell told me he is still trying to honor his father's memory—and his father's religion—by becoming president of the United States.

I'd asked how, despite the claims of Maxwell and other loving childhood friends that Romney was the most principled man they knew, had Romney gotten such a reputation as a political changeling? 

"Well, you've got to separate his principles from this incredible drive," said Maxwell matter-of-factly. "He's determined to claim the highest office in the land—to be the first Mormon to do it. He keeps that undercover because he doesn't want to frighten people." Gokart-large

There's a lot I would do to impress my own dad, even now that he's gone, especially now that he's gone. (Like writing a magazine story about 1950s and 1960s car culture in Detroit. During my reporting, I visited the old GM building where Dad worked, and had to hide a tear from the security guards.)

But running for president, even though my talents and instincts suggest I'm much happier and more useful doing something else?

Sorry, Dad.

You're welcome, America.

Categories // Human Politicians Tags // American Motors, Automobile Magazine, Detroit, George Romney, Mitt Romney, Mormon, Phillip Maxwell

“Furious George: The Rhetorical Might that Mitt Is Missing”

02.28.2012 by David Murray // Leave a Comment

On a trip to Detroit to research an article for a car magazine, I discovered some speeches that show just how far Mitt Romney fell from the family tree (however perfect its height).

The result is this piece in The Atlantic online.

Categories // Human Politicians Tags // George Romney, Mitt Romney, The Atlantic

And so we beat on: me, Mitt Romney, our dads and my mom

12.12.2011 by David Murray // 4 Comments

I'm having a lively private dialogue with a big-company speechwriter about, the quality of Mitt Romney's rhetoric. Essentially, he thinks it's passable, I think it's shit. He suspects that's because I'm a Democrat, I think it's because I'm a communication expert. And so on. The conversation is in good faith and is engerizing rather than energy-sapping so far, so I'm keeping it up.

But I had to send him a footnote:

A funny footnote to this whole discussion: My Republican dad was an adman—creative director at Campbell-Ewald, in Detroit. My Democrat mother was a writer—a novelist, but also a copywriter, working for my dad in the late sixties. George Romney was a friend of the agency’s president, and as a favor, the creatives worked on some speeches for him for his [1968] presidential campaign, and helped him with his delivery. Guess who my Republican dad tapped to help? My Democrat mom.

How did she like that? I asked him once (after she died, alas). “How do you think she liked it?”

She was a little too blunt with George, and they took her off the job ….

And here we are—the Republican pragmatist and Democrat idealist inside me, talking to you about a presidential candidate named Romney—44 years later.

… boats against the current borne back ceaselessly into the past, etc.

Categories // Uncategorized Tags // Campbell-Ewald, Carol Murray, George Romney, Mitt Romney, Thomas Murray

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