Writing Boots

On communication, professional and otherwise.

Me, as communicatee (the first in a series)

09.12.2011 by David Murray // 7 Comments

"Aw, c'mon, Charles, ya big sis!" —my grandfather's dentist, ca. 1930, tapping on a foot-pumped drill and working without Novocaine, in response to my grandfather's pained question about how much longer the job was going to take.

I spend most of my time here at Writing Boots—most of my time anywhere, actually—talking about the keys to getting one's ideas across to others. And so little time talking from the perspective of the others—the ones being spoken to.

Well last week I got some bad news at the dentist. Some real bad news. Suffice it to say that over much of the next several months I'm going to be the one without the information, the emotionally vulnerable one, the one on the wrong end of the pointy metal things. The one who has to trust.

Why do I find myself in this situation?

Surely, it's partly because I'm willing to risk a lot to avoid being the communicatee.

I've also had some bad experiences with dentists and orthodontists.

My childhood dentist was a naturally kind Jewish liberal who I think did not really want to be a dentist. He was prone to temper tantrums, and occasionally threw dental implements over my chest, at his assistant. I last saw Dr. Fishman when I was in college.

The orthodontist my parents hired was named Dr. Haas, but he was about the right age to be an escaped Nazi concentration camp physician known for his cruel experiments in orthodontia. Dr. Haas actually attached barbed wire to my lower teeth in order to prevent me from pushing my front teeth out by a morally reprehensible swallowing technique that Dr. Haas called contemptiously, "tongue-thrusting."

I'll go into no detail about my dental problems specifically but I should say that one of them is that I still have 26-year-old orthodontic bands around my molars, because I was able to remove the barbed wire by mysef, but not the bands. (I hope Dr. Haas is dead now. But I remember he had a son.)

And the only dentist I've seen since then was Dr. Chu, who was a perfectly sweet Chinese man. "Hurt you? Hurt you?" he would ask every five or six seconds. But Dr. Chu required seven appointments to achieve a root canal. He performed two or three of them on me, and cleaned my teeth. Fifteen appointments. That was enough.

I haven't seen a dentist in five or six years.

And so now I'll be seeing the dentist a lot.

I think I've found a very good one. Based on my first appointment, here are a few observations:

1. It's not that people being told bad medical news don't listen very well. It's that they don't hear a fucking thing after the initial bad news is shared. I couldn't tell you 20 percent of what they told me about what's going to happen over the next three or four months. All I know is the date of my next appointment. And really, that's all I care to know.

2. First chill, then stupor—and then the letting go. It's actually a kind of comfort to be told something difficult, as long as the person telling it acknowledges that they know it's difficult, and has a stake in helping you fix the problem. Okay, Doc. What do we need to do?

3. It's possible to have dentists (and doctors too, presumably) with exquisit bedside manner: Who are tender, good-humored and exude openness to hearing your cries, your repetitive questions and even your gallows humor. (I told him the "big sis" story and he laughed.)

I'm in good hands, I think. I'll share whatever more I learn about communication—and God, I'd better learn something out of this—along the way.

Categories // Uncategorized Tags // bedside manner, communicatee, communication, dentist, health care communication

I effected behavior change with my communication!

08.30.2011 by David Murray // 1 Comment

Saturday morning at Joe Louis golf course, I watched a guy in the group ahead of me hit a sand shot on the fourth hole, and then simply traipse out of the bunker, shamble onto the green and putt his ball.

Apparently he'd given not a thought to raking the trap, even though (I discovered) there was a little green sign six feet away from the scene of this egregious crime of omission that said, "Rake Sand Traps."

In that deliciously absolute outrage one can only summon over the most trivial matters, I walked to within shouting distance of the man, and told him:

"Hey man, you've got to rake sand traps."

"Huh?"

"Yeah, you just played out of that sand trap and didn't rake it. You've got to rake them."

"Yeah, thanks for the tip."

"Just do it," I said in a tone that did not shake from anger, but stood perfectly still, against the flat buttress of utter righteousness.

Then, but for an occasional smug smile at my own perfect self-actualization, I forgot about the matter and sank into what Updike called the "joy and aggravation" of golf.

Until the 15th hole, when I looked up from the fairway and saw my man … wait for it, strategic communicators who claim your work effects behavior change … carefully raking the greenside sand trap.

In communication, usually the bear eats you.

In the rare instance when it's the other way around, you should savor every bite.

Categories // Uncategorized Tags // behavior change, communication

Clever doesn’t cut it

05.12.2011 by David Murray // 1 Comment

As you might have noticed, I've been digging int0 some of my pappy's old stuff lately, for inspiration and moral backup. I have a book of memos from his days as creative director for Detroit ad agency Campbell-Ewald in the 1960s, I ran across this letter of Mar. 28, 1966, thanking a Kenneth B. Walker, for some ideas:

While some of them are quite amusing, I refer you back to my letter of several months ago in which I told you that it's fairly easy for most of our writers to coin a phrase or use a pun, but rather difficult for them to solve marketing or product problems that are usually the assignment. Keep in mind, Ken, that many of our writers have been or are novelists, gag writers for comedians, greeting card writers, movie writers and so on. So it is very, very easy for them to come up with something like, "A SUNNY THING HAPPENED ON THE WAY TO THE OFFICE!" As a matter of fact, we have books in our library filled with puns that could easily be applied to our product, if we felt this could result in meaningful advertising. All this by way of saying please don't expect us to fall backwards at a few well-turned phrases.

Dad let him down easy, concluding,

I have been busy with a new reorganization and haven't poked my nose out of the office for several months, but would always find time for a talk with you about advertising, islands, or women.

The man knew how to handle it.

Categories // Uncategorized Tags // advertising, Campbell-Ewald, clever, communication, Thomas Murray

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