I was amused this week to see this promotion from the Advanced Learning Institute, letting us know about a virtual class this week, on communication measurement.
I’m sure it’s a good course: It’s led by measurement guru Angela Sinickas, an old friend whose first book on the subject I edited almost 30 years ago. On measurement, nobody better.
But on marketing?
ALI’s insistence on reminding potential participants that they missed the boat on the November 25th early bird discount and are now paying a premium—does that strike you as a bit churlish, too?
I appreciate the honesty, but can’t Ford offer its 2023 Bronco for $32,295 without specifying: 1927 Model A $385?
Is it necessary, when offering the standard price, to let folks know they’re not getting the Friends & Family Discount, but rather the Jamokes & Jabronis Rate?
And by this stringent standard of marketing ethics, mustn’t ALI add a few bullet points under the heading, “What you won’t learn”? For instance:
• Marketing Psychology 101
