Writing Boots

On communication, professional and otherwise.

Archives for February 2018

The Morning Jamoke: Who’s as insufferable as Mika & Joe? The average American citizen.

02.15.2018 by David Murray // Leave a Comment

My ad man dad used to say that every person's motto was, "There will never be another me." 

After the election last year, I switched my morning TV masochism from MSNBC's "Morning Joe" to C-SPAN's "Washington Journal."

Why? Because "Morning Joe" is a bunch of utterly smug know-it-alls demonstrating their magnificent grasp of the obvious.

Whereas, "Washington Journal" is an egalitarian call-in show open to any American with access to a telephone. The comically neutral C-SPAN host introduces a topical subject and invites citizens to discuss it. It took me more than a year of willful self-delusion to realize that "Washington Journal" is also a bunch of utterly smug know-it-alls demonstrating a magnificent grasp of the obvious.

These unpaid pundits hail from towns you've never heard of—hell, sometimes states you've never heard of—and they aren't usually very good with their words, especially as nervous as they are to be on TV. And some of their ideas are Wack-a-Doodle-Doo.

But when it comes to supreme self-assurance that they possess a unique, incisive, world-shattering point of view, Joe Scarborough has nothing on Joe Six Pack.

There's no point in listing the sorts of opinions you hear on the Washington Journal, because you've heard most of them thousand times before. But the way they're expressed—it's like a child showing holding up her first lost tooth. And even the C3PO-like C-SPAN hosts seethe underneath when the callers refuse to answer the question posed, instead insisting on delivering their muddle-headed manifesto, cockeyed conspiracy theory, or political pet peeve delivered with an air of Oscar Wilde or Dorothy Parker—Dottie Parker or Oscar the Grouch, more like it.

No wonder Americans don't vote. We all think of ourselves as philosophers, not rank-and-file citizens. We sit around our dinner tables and tell our families how to think, sit around our greasy spoons and tell our neighbors how to think, sit it in bars and tell our drinking buddies how to think, sit on Facebook and tell our Facebook friends how to think. And we're so fucking wise that we don't have to personally get involved. We must only speak our precious truths and set a million others marching.

And then the C-SPAN host pushes a button to end the call. And introduces a new me, another one there will never be.

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Another Communication Tip: Don’t say, “As I always say.”

02.14.2018 by David Murray // Leave a Comment

Or, "I say it all the time …."

Or, "If I've said it once, I've said it a thousand times …"

Or, "I've been saying it for years …"

First, you're making your audience feel not super special.

Second, you're unwittingly but convincingly confessing to being a gasbag.

And finally, maybe it's time to realize that whatever it is you've been saying nonstop since the tail end of the Great Depression—it's not getting through.

You should start saying something else.

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Communication Tip: Don’t tell people you’re too busy

02.13.2018 by David Murray // Leave a Comment

Sorry we haven't gotten together. I've been so busy.

And that is why we haven't gotten together.

But I know what you're thinking.

"Well, I'm busy too!"

(Because everyone thinks they're terribly busy, and work terribly hard. Except the people who take pride in avoiding work—and they take a quiet pride in how hard they work at that.)

I'm sorry we haven't gotten together.

I hope we find time to get together soon.

And leave it at that.

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