Writing Boots

On communication, professional and otherwise.

Archives for November 2009

Communication advice is common sense; still, it’s hard to come by

11.30.2009 by David Murray // 1 Comment

One reason businesspeople hire communicators is that many businesspeople are accountants, comfortable with numbers for the same reason many veterinarians like animals: They don't understand people.

Take my tax guy, an utterly sweet propeller head who recently sent me and my wife "Cristeah"* a client newsletter that began:

Even in the "gloomier cycles" there are still many things to be thankful for.

If you have food in the refrigerator, clothes on your back, a roof overhead, and a place to sleep … you are richer than 75% of the world.

If you have money in the bank, in your wallet, and spare change in a dish some place … you are among the top 8% of the world's wealthy.

If you woke up this morning healthy … you are more blessed than the million who will not survive the week.

If you can attend a religious service without fear of harassment, arrest, torture or death … you are more blessed than 3 billion people.

If you can read this message, you just received a double blessing that someone was thinking of you and furthermore … you are more blessed than over 2 billion people in the world who cannot read at all.

(And then, without a transition, he gets on with the business of suggesting ways that we can become even more fortunate by dodging taxes through a Home Buyer Credit extension, rolling back our Required Minimum Distribution, and the like.)

If my guy had a communicator to help him, the communicator would have explained, succinctly:

People generally do not like to be lectured about how grateful they ought to feel about their lot in life. They especially don't take well to receiving a cut-and-paste thing that they sense was written for some general audience of American ingrates. And they really don't want to receive this particular message from the person they pay to protect their nest egg, however big or small.

But my accountant doesn't have a communication aid in in his life, and so he goes on sending messages to clients that hurt more than they help.

They say PR advice is really just common sense, and they're right. Still, it's not always easy to come by.

* This is my wife Cristie's name, but she's never used it. Communication lesson number one: A person's name is, to him or her, the most beautiful word in the world. Get it wrong, and you're off to a start so bad you might not be able to overcome it.

Categories // Uncategorized Tags // accountants, common sense, communication advice, gratitude, human beings, public relations, veterinarians

Nobody’s perfect

11.29.2009 by David Murray // 9 Comments

I’m kind of embarrassed to admit that I’ve been really upset about Tiger Woods all weekend.

I’ve got bigger things to worry about than Tiger Woods. But it’s neither personal troubles nor the war in Afghanistan that has me checking Google News every hour.

Why do I love this particular multimillionaire stranger? Why do I feel such absurd sense of protectiveness for him?

I love Tiger Woods because I’m a golfer.

I play golf just like everyone else I know plays golf. Like an idiot. I hit three good shots in a row. I tell myself, “I’ve hit three good shots in a row. It is high time for me to hit a pull-hook into the lake.” I hit a pull-hook into the lake, and then I curse in phony astonishment.

Tiger Woods doesn’t play golf that way. Tiger Woods hits the fourth shot perfectly, then the fifth and the sixth and the seventh and the twentyseventh. He may never shoot a professional record-low round of 58, but it won’t be because he is afraid to. He may not reach Nicklaus’ record of 18 majors, but that’ll be a pure tribute to Nicklaus. Even if he doesn’t prove himself to be the greatest golfer of all time, I’ll bore my grandkids to tears telling of his exploits.

He is not afraid to be perfect.

He has no need to screwball around.

A golfer knows how unusual it is to see unmitigated confidence another golfer. That golfer reasons, childlike, that maybe the human being who plays golf that way can live his life perfectly, too.

As a golfer, I think: Maybe there’s a chance Tiger Woods lives like he plays: unapologetic, graceful, balls-out, beautiful, controlled, intelligent, passionate and though not mistake-free, perfect nevertheless.

When the CBS camera pans to a regular jamoke like Phil Mickelson (like me), my mind wanders. I allow myself to believe that maybe this man who can play golf like a genius can live perfectly too. So what if you hide your politics? You teach us other things. You teach us that it is possible to be:

a man who knows he is lucky, and puts his good luck to work.

a man humble enough to enjoy his single life—(like the rest of us, Tiger Woods gives most of his good mind to the humdrum task of keeping up with his narrow profession)—without using his spare resources to try to live three more.

who doesn’t automatically pull up short, fiddlefart around and ultimately screw everything up.

who answers the question, “Why does being human mean being flawed?” with, “It doesn’t!”

Tiger Woods, I’m still hoping you were going out in a big rush for baby formula. But in case it was more complicated than that, even in case it was much more complicated, nobody knows better than you how to put a bad shot behind you and focus on the one at hand. Birdies and eagles make up for bogeys.

From one golfer to another: Play well today.

Categories // Uncategorized Tags // accident, Tiger Woods

‘A thankful Thanksgiving’

11.24.2009 by David Murray // 2 Comments

Last week, I set international understanding back by a half century. Satisfied with my handiwork, I'm just answering correspondence this holiday week, and not trying to make new trouble. But when you're as lucky a fellow as I am, answering your correspondence isn't exactly light work.

For instance, what was I supposed to do with this e-mailed essay, from Stephen Banko, who I'd never heard of until I published his fine speech about the lingering wounds of war in the current issue of Vital Speeches of the Day?

"As a symbol of what I have to be thankful for," Steve sent me this account of a Thanksgiving he remembers from 41 years ago. With his permission, I share this fine piece of writing with you, as a symbol of what I have to be thankful for. Good correspondents, for starters. Happy Thanksgiving, my friends. —DM

***

The day began with the same disappointment that started every day in Vietnam: another prayer had gone unanswered. I was not in a nightmare. I really was in a war. It also began with a surprise. I didn’t know it was Thursday, much less a holiday. So when I was summoned to the morning briefing and the captain greeted us with “Happy Thanksgiving” I wondered what, indeed, I had to be thankful for in 1968. The captain made it more than a mere greeting though when he told us that we would be eating our holiday dinner at the base camp in Quan Loi. We would just eat and head back into the jungle but even a respite that brief was a welcome break from the tension of living in the jungle. The fact that we would be eating on tables, off plates, and seated on chairs was a bonus. In Vietnam, the best pleasures were the simple ones.

As I packed my gear and prepared my men for the helicopter ride to the base, I marked my mental calendar: Thanksgiving, then Christmas, then four more weeks and my internship in Hell would be over. The mere thought of that happy day started me humming “Over the River and Through the Woods.” 

I loved the solitude of the chopper rides. The air was cool and the danger of the jungle was two thousand feet blow me. As the helicopter chased its shadow over the trees, the jungle bubbled up like tufted brocade of emerald velvet. In the chopper, I could think my own thoughts, free from the threat of instant death that lurked behind every tree and every bush down below. Walking through the jungle was like having a deranged parrot perched on your shoulder. It didn’t always go for your eye with its nasty beak, but you knew it could at any time.

I marveled at the notion that I’d endured ten months of this insanity. I’d lived in unspeakable terror and what might have been unbearable pain. I’d known the desperation of dying friends and the horror of killing enemies. I’d walked through days of endless fatigue and shivered through nights of endless terror. The end of the ordeal was in sight but I was equally focused on my doubts that I’d kept enough of who I used to be to begin a life without war.    

The doubts were magnified when we landed at Quan Loi. If I looked anything like my men, then we were in much worse shape than I thought. We were filthy and smelled it. We were weary, wary, and worn. We were tattered and torn and tired. I looked at men who had been kids only months before. Their eyes no longer looked alive. They had shrunk back in their heads as if in retreat from the horror they’d seen. They were black and flat as glass. Thanksgiving my ass, I thought as we formed up for the quarter mile walk to the mess hall. The rear echelon guys stood along our route and just stared in silence.

When we approached the mess hall, I saw through a window that they tried to make the mess hall a little more festive. The normally bare wooden tables were covered with red and white-checkered tablecloths in the finest vinyl the Army could buy. In the center of each table, a waxy Chianti bottle held a white candle. I mentally set the odds at 6 to 5 in favor of the notion that the corpulent mess sergeant had singlehandedly emptied all the Chianti bottles. The faces inside the mess hall looked happy. If I’d been able to bathe and change clothes, if I wasn’t carrying an M-16, if I wasn’t so bone tired, I might have actually thought this was a holiday. When my window-shopping went on too long, my gut told me there was a problem. I looked toward the door and saw our captain in an animated discussion with another officer. I went forward to see what was going on. I was too far away to hear anything but from the waving of arms and looks on the faces, I knew the discussion had nothing to do with menu. Before I got to the door, the battalion commander appeared in the doorway. As soon as the colonel’s arm went around our captain’s shoulders I knew we were going to get screwed. When the arm dropped suddenly and the captain’s heels locked, I knew we wouldn’t be kissed during the screwing. The young officer followed the battalion commander back into the mess hall, pausing long enough to cast a sneer at our captain. The captain looked like his favorite hunting dog had been run over on the four lane.

The captain stood in front of his dirty troops and said that the new plan was for us to return to the airstrip where our food would be delivered. Time wouldn’t allow us to actually eat that the tables like the other human beings. When I questioned him about it, he allowed as how the powers that were had decided that we were just a little too filthy to eat at the newly appointed Quan Loi “Dining” Hall.

The situation was rife for mutiny. We’d been beating the bush for forty-three days straight. We’d seen our friends die. We’d suffered from the heat, the fatigue, the loneliness and the wounds. We’d been living like animals and now, presented with our first chance in more than a month to eat under a roof, we were now made to feel like Cinderella facing her stepsisters. The utter lunacy and the sheer absurdity of the situation, though, made it impossible to be taken seriously. The universal wisdom of the infantry soldier in Vietnam was “screw it man—it don’t mean nothing” and it certainly applied in this case. I’m not sure who started laughing but it didn’t take long for all of us to join in. We laughed those deep, thundering laughs that start in your belly and spill out in hoots and howls and ends in tears. The irony was too perfect to be make one angry—even if most of the kids in the company had nary a notion of what irony was.

So we retreated to the chaos of the airstrip and, as promised, the food was delivered hot and plentiful. We had to lean over our plates to shield them from the debris that resulted from each arrival and departure and I swallowed more than a few twigs that Thanksgiving afternoon. But we ate and laughed and love each other in the way men who share life and death must laugh and love to keep sane. We burped and belched and laughed and ate some more, happy merely to be alive and to be sharing the intensity of friendship rooted in necessity but blossomed with its totality. When we were finished gorging ourselves, the bones from the turkeys made us look like a company of Neanderthals. We rose unsteadily under the weight of our gluttony, but calmed by the knowledge that we men of Delta Company shared everything that life and death and joy and fear had to offer.

The tears of
my joy and my laughter were still wet when I led the company out the gates of Quan Loi and back into the maw of the beast that was the jungle. More than forty Thanksgivings have passed since then but none of them have come close to approximating the joy I felt on that absurd day in 1968.

There is an epilogue to this story. Less than a week after Thanksgiving Day, 1968, my company was ambushed following a helicopter assault. Outnumbered better than four to one and cut off from reinforcements, we barely survived annihilation at the hands of the 368th Viet Cong Battalion. We held out for more than five hours but in the end sustained more than 85% casualties.

Categories // Uncategorized Tags // Quan Loi, Stephen T. Banko III, Thanksgiving, Vietnam

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