Tomorrow at Davos Richard Edelman is sharing the 2009 results of his Edelman Public Relation's Trust Barometer. Today he previews the results on his blog, writing that "trust in business has collapsed in the United States, with American attitudes toward the private sector now comparable to France and Germany, which are historically the lowest among all nations surveyed."
I don't normally take much stock in polls done by PR firms, but this one seems pretty well connected to reality, does it not?
Well, okay, for once a PR firm said something that makes sense – I guess they should get points for that. But, did any of us really NEED a survey – from a PR firm or anyone – to tell us that the public’s trust in businesses is in the toilet?
I mean, it’s kind of a given in the current environment, isn’t it?
Or, maybe I’m just more of a cynic than the average Bear!
You’re right, but this chart could come in handy for communicators charged with quantifying slope of credibility climb to numb-nuts top executives.