Writing Boots

On communication, professional and otherwise.

Kids Can’t Quit Playing Travel Sports, Because ‘a Lot of People Made a Lot of Sacrifices’

06.26.2025 by David Murray // Leave a Comment

Writing a book takes a long time. By the time you finish it, you become so comfortable with the point of view that it expresses that you start to worry that maybe everyone shares it.

Say that book is called Soccer Dad, and though it’s a memoir of your own jangled journey through youth sports parenting from peewee fun through Division I, you hope it amounts to a detailed and colorful and ultimately edifying exploration of the true nature of youth soccer, youth sports—and any highly intensive and expensive youth activity, really—for the kids, and for the parents.

So, with the book in final editing stages and coming out in less than a year, you want to see how the book squares with how other parents feel. So you go out to online groups of soccer parents, where tens of thousands, hundreds of thousands of them are discussing and debating, teeth-gnashing and agonizing, about their children’s ups and downs in the byzantine world of travel sports—and about what, if anything, they, the parents can do to help.

And you find lots of sensible people out there. Maybe some of these folks are little too intense for your taste, maybe a little too anxious, maybe a little too eager, maybe a little too strident or smug. But then you remember that you’re often too much of those things, too. So you forgive. And you start to wonder: Do these folks need to hear what I have to say, really?

And then, on one of these forums, an anonymous parent posts that her high school-age daughter is quitting soccer. The parent posts a crying emoji, and adds, “Her coach is devastated as she was a key player but we saw it coming and we support her decision.”

And then a soccer dad replies: 

I know it’s hard to have intelligent conversations with youth, but my kids would know before even getting into travel sports—we’re not spending all this money and time so that you can just have fun and quit whenever you “feel” like. If we’re doing this, it’s a commitment we’re all making together.

If it doesn’t work out and they aren’t recruited [for college soccer], that’s one thing. It’s another thing to just quit. A lot of people made a lot of sacrifices and there are more people affected by this decision than just the player. That too, is a life lesson. 

This has to be communicated on the front end though.

The “front end”! When the kid is 10? Eleven? Twelve? They have to decide then and there that they’re going to play through junior high and high school and college whether they still like it or not, because “a lot of people” (how many, exactly?) “made a lot of sacrifices” (of their own adult volition) and Uncle Larry has a hat with the travel club logo and Aunt Nancy just bought a deluxe folding chair with a drink holder for the sideline?

I told this dad: “You should be sending your kids the opposite message, every single week: You can quit this whenever you want to. We support this only as long as it matters to you. My kid is a rising senior playing Division I and I told her every semester she could quit—and I also kept money set aside in case she quit and lost her scholarship. Cuz it’s her life. My God, dude: I know parents feel and sometimes act the way you do … but can’t imagine people actually *think* the way you do!”

When I say I know that parents sometimes forget it’s the kid’s life and not theirs, I do mean it. In the book, I recall my daughter once telling her mother and me that she wanted to stop playing soccer. 

“Well,” I heard myself telling her solemnly. “We’ve all invested a lot of years in your soccer.”

Then I heard myself burst out laughing. How many years could we have invested? She was six. 

I’m reassured that lots of parents might benefit from reading this book. Yes, the tiger parents … and also the opposite kind—the self-righteously hands-off parents, who don’t spend a lot of time in online soccer discussions partly because they don’t pay enough attention to the really complicated and often problematic system their kids are in, in travel sports. (That was also me, some of the time.)

But mostly, I think the book will might benefit all the parents in between: the ones who draw joy and inspiration and sneaky pride from their child’s exploits, but who also see all the sacrifices the kid is making (whether the kid fully realizes it or not). They want that kid to be free to explore the whole world of possibilities and not just the next level of club soccer. They want to guide their kid without steering, motivate without driving, support without obligating. They want to be great parents, not just great soccer parents.

As I eventually told The Great Soccer Santini: Just about every year, I found a moment to ask my daughter straight up: Despite all the pressure, do you ever find yourself out there on the field in the middle of a game, realizing how wonderful it is to do this? Her unequivocal “yes” was good enough for me, because it had to be. But the older she got and the more soccer became a part of her young identity, the more I realized how difficult all this becomes at times—for the best-intentioned parents, and the healthiest young athletes. As I write in the book: Giving up the thing that makes you special is giving up being special, and who wants to do that, at any age?

So congratulations to the daughter who quit soccer—and also to the sad mom (and dad) who supported her. And praise to all parents who are trying, and often failing, to sanely navigate the part of child-raising that was supposed to be fun!

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Rather Than Fearing for Their Jobs, Maybe Speechwriters Should Go On Strike

06.25.2025 by David Murray // 2 Comments

My company is putting on a seminar this fall, AI for Speechwriting and Executive Communication. It is intended for speechwriters, and communication professionals, who might understand communication well enough to use AI to make it better. It is not for their clients, many of whom think like LinkedIn CEO Ryan Roslansky, who recently said he uses AI to communicate with Microsoft CEO Satya Nadella: “Every time, before I send him an email, I hit the Copilot button to make sure that I sound Satya-smart.”

Uh huh.

There is no artificial replacement for a genuinely intelligent, culturally literate person who has devoted a life to human communication. But there might be only one way to prove that: the hard way.

I got some rousing support for that view on a couple Zoom calls this month with speechwriters, each of which contained rousing, even truculent defenses by speechwriters of the primacy of human beings in the leadership communication equation.

My favorite of these was a veritable rant by a normally mild-mannered independent speechwriter, who was approached by a client who had spent three weeks trying to get AI to put together an important internal address at a crucial moment in his organization.

The script looked okay. It sounded all right. But something was wrong with it, the client sensed.

Finally he turned to our speechwriter and asked her if she could maybe figure out what was missing.

Ummm, his story was missing. The whole context of the moment was missing. The strategic purpose of the gathering was missing. The fucking leadership was missing. Because what does ChatGPT know about that?

The speechwriter spoke with the guy for about 10 minutes and ascertained all of the above and worked up the perfect speech to create understanding, reinforce shared values, galvanize the group and set them on their mission, together.

“But what a waste of time!” the speechwriter said in exasperation. “Three weeks, he fooled around with ChatGPT, when he and I could have pulled this message together in a day!”

The old saying went that, to be successful, a writer had to be faster than writers who were better than them, and better than writers who were faster than them.

I love a story that shows writers being both better, and faster, than ChatGPT.

I also hope this speechwriter’s client learned his lesson here.

Unfortunately, I think lots of leaders might have to learn it for themselves—maybe, by doing without speechwriters for awhile and coming back sadder and wiser.

Rather than fearing for their jobs, maybe speechwriters should be looking forward to a short sabbatical—and then a return, with a nice raise.

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Encore: Robert Scoble Is an It That Stinks Excuse

06.24.2025 by David Murray // Leave a Comment

This post is from 2019. I don’t often write mean shit like this anymore, not even about people who deserve it. There are times to “stir up the animals,” as H.L. Mencken used to put it. But there are times when it seems wrong to inject more poison into the world. But then last week Robert Scoble posted this, to his 235,000 followers on Facebook: “You might hate Elon. You might hate AI. But get over it. I’m over on X because that’s where the AI industry is.” Well, I don’t actually hate Elon, because it’s hard to hate someone whose mind you don’t understand any more than that of a three-toed sloth. And I don’t hate AI, yet, because I don’t use it, yet. I don’t even hate X, because I use it to promote my writing and never read the other posts there. But this Scoble guy … anyway, I posted this six years ago and it rings clear and true to me today. —DM

***

a salesman is an it that stinks to please

but whether to please itself or someone else 

makes no more difference than if it sells 

hate condoms education snakeoil vac 

uumcleaners terror strawberries democ 

ra(caveat emptor)cy superfluous hair

—e.e. cummings

***

There is a professional Silicon Valley salesman named Robert Scoble. I’ve been following him for years, like a responsible dog owner.

You don’t know Scoble? Let me tell you about him.

He made his bones as the “Evangelism Strategist” for Microsoft 15 years ago, and has been working in similar professional-grinner capacities for increasingly foolish-sounding companies since then: Pod Tech, Mansueto Ventures and Futurist. Now he works as the Chief Strategy Officer for a company called Infinite Retina. They’re into something called “spatial computing.”

What Scoble does is, he goes to conferences wearing figurative and literal e-goggles and speaks sanguinely about the latest technology stuff so that his latest patron looks cool by association, in a world that has a peculiar definition of cool. And then he blogs and tweets about it. 

He used to do more than that at these conferences. His alcoholic womanizing—or was it womanizing alcoholism?—was exposed, socially arbitrated and baked into the cake like 15 minutes before the #metoo movement began. Phew!

Now sober and a self-congratulatory-stay-at-home-dad who pimps his autistic kid to flog spatial computing, Scoble blogs at Scobleizer, about things like “self-driving cars, AI, cryptocurrencies, digital assistants and XR,” which he says will “deeply change the world.” His semi-literacy and incoherence are made up for by his enthusiasm, to return to the dog comparison.

Why am I picking on Scoble? Because he has 412,000 Twitter followers, he’s been pissing me off for more than a decade, and I haven’t picked on him enough during that time. [And also because I’m borderline batshit crazy on the subject of technology, as you have read about here before.]

A Scoble Facebook post last week put me over the edge—not because it was especially douchy, but because it was typically so.

Scoble begins:

I went to a VR party at a game developers conference.

Did I play VR? No.

So what did I do? I had some amazing conversations but the one that made it all worth it was with a developer who is working for a trucking company.

First: How many parties have you been to that didn’t include psilocybin mushrooms where you had “amazing conversations” in the quantity of “some”? Robert Scoble has amazing conversations with amazing people at amazing events every week of his amazing life. Sometimes he writes about his personal life, too. His friends are amazing, his wife is amazing and his kids are amazing. You’d be amazed.

Scoble continues, about the amazing developer who works for the trucking company:

He taught me all about the bleeding edge of supply chains. His firm is putting the finishing touches on an automated cold-storage warehouse. Robots do everything including loading the trucks.

Each load has sensors. He says they know an AC unit is failing before the trucker does and before it arrives at its destination.

I was telling my friend Carlos Calva about this while my Tesla drove home. He answered “what will humans do for jobs?”

Why make better video games, for sure.

We then talked about the chaos simulation engine that Unreal Engine showed off today where game designers can destroy buildings in real time using advanced physics engines.

Do you ever feel like you are living in the future?

Scoble went on. I won’t, except to admit that I have a short fuse when it comes to heavy-breathers from Silicon Valley. And that I have a lot of anxiety about our gadget-encrusted present, let alone our virtual future. I think a lot of us feel this anxiety, but vaguely sense that the cultural consequences are the unavoidable collateral results of the best American qualities: scientific ingenuity and entrepreneurialism.

But no. There are full-time sharpers like Scoble involved, selling us this shit.

Such people do have to be watched, and occasionally reprimanded by homely humanists, who would prefer to load trucks for a living.

Postscript:

Screen Shot 2019-03-21 at 11.38.26 AM

***

Postscript 6/24/25: With the VR and AR in the revolutions that never happened in the rearview, now it’s AI that Scoble and his ilk are touting. As I will say in my opening remarks at tomorrow’s Executive Communication Summit, I have been hearing bullshit like this my whole life: I was around when the Internet came along, and people with profit motives warned communicators that if they didn’t learn how to use it, they’d be “left behind.” I don’t remember anybody being left behind, who didn’t want to be left behind. AI might be different. But Robert Scoble will always be the same salesman that stinks excuse.

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