Writing Boots

On communication, professional and otherwise.

You can’t have brand integration without subject-verb agreement

04.11.2011 by David Murray // 2 Comments

Here's the a rough recreation of the front page of the website of a marketing company called Jell Creative.

jell.

Choose to be the best

Each of Jell's clients strive

to be the very best at what they do.

We like that. Why do anything halfway?

Branding. Marketing. Messaging.

Integrated design for all media.

How the jell can a communication company have a subject-verb problem in the very first line of its website copy? Each of your clients strives to be the best. (Or alternatively, all your clients strive to be the best.)

Come on, people. Let's be careful out there.

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