You never know what kind of ideas you might pick up, reading your own client's Website.

My publishing patron McMurry has created a logo that every employee can customize for his or her own e-mail signature. Here are some nice ones people have created.

What's the idea? "Our culture, our services and our entire being as a business is about open expression, personal responsibility and innovation,” says CEO Chris McMurry in a story about "The Amazing New Morphing Logo." “What we have now is a logo that every staff member loves and can call their own, that is a conversation starter wherever we go, and that is alive, interesting and not just another run-of-mill symbol or treatment.”

(We're thinking about implementing the idea here at Murray's Freelance Writing, but we're not sure we trust Murray not to screw it up.)

"Certainly over the next six to nine months we could do a bolt-on acquisition," says Clorox chairman and CEO Don Knauss, "something south of $100-$150 million …."

"Bolt-on" is the bee's knees.

Don't you wish your writerly sensibilities didn't prevent you from sometimes talking like that?

So the new communication SVP at CBS, Jeff Ballabon, is a a big Republican activist who once said my favorite presidential candidate in the last election "is extremely dangerous."

So what do I do about it? Following my new m.o., I keep my friends close—and I friend my enemies.

"Jeff confirmed you as a friend on Facebook."