Writing Boots

On communication, professional and otherwise.

Employee, brand thyself

02.24.2009 by David Murray // Leave a Comment

You never know what kind of ideas you might pick up, reading your own client's Website.

My publishing patron McMurry has created a logo that every employee can customize for his or her own e-mail signature. Here are some nice ones people have created.

What's the idea? "Our culture, our services and our entire being as a business is about open expression, personal responsibility and innovation,” says CEO Chris McMurry in a story about "The Amazing New Morphing Logo." “What we have now is a logo that every staff member loves and can call their own, that is a conversation starter wherever we go, and that is alive, interesting and not just another run-of-mill symbol or treatment.”

(We're thinking about implementing the idea here at Murray's Freelance Writing, but we're not sure we trust Murray not to screw it up.)

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Some business jargon is cool

02.24.2009 by David Murray // Leave a Comment

"Certainly over the next six to nine months we could do a bolt-on acquisition," says Clorox chairman and CEO Don Knauss, "something south of $100-$150 million …."

"Bolt-on" is the bee's knees.

Don't you wish your writerly sensibilities didn't prevent you from sometimes talking like that?

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More Facebook hijinks!

02.23.2009 by David Murray // 4 Comments

So the new communication SVP at CBS, Jeff Ballabon, is a a big Republican activist who once said my favorite presidential candidate in the last election "is extremely dangerous."

So what do I do about it? Following my new m.o., I keep my friends close—and I friend my enemies.

"Jeff confirmed you as a friend on Facebook."

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