Most Writing Boots readers have two questions about corporate executive communications the one subject I’ve probably studied more consistently than any other in my life (because I’ve been paid to):
1. What is it?
2. Who cares?
So it’s rare that I post anything here on that topic. But this week I’m interviewed on EE Voice, a podcast on corporate communication hosted by veteran corp comms execs Sharon McIntosh and Sharon Phillips.
“It’s a really interesting time to be studying this field,” I told the Sharons, looking back over my 30 years of reading CEOs’ speeches and listening to business leaders communicate with employees and other constituencies. “It’s the only interesting time!”
They laughed. I wasn’t kidding.
In this conversation, I share the two things every employee wants from a leader, and how a good leader can get those two things across in one quick story. I explain why my entrepreneur friend likes Elon Musk (and why lots of CEOs probably secretly do, too). And I question chronic hopers who think artificial intelligence composition is going to save writers a lot of time and leave us “smoking cigars and thinking big.”
And so on and so forth. It’s actually fun. Seriously. Not even kidding.