* A tip of the cap to speechwriting teacher Mike Long, who—if you take his September 13-16 Professional Speechwriters Association course, Strategic Speechwriting: The Method and the Art—will teach you about “chairs to the moon!” And draw many other entertaining distinctions between writing sound rhetoric, and rendering rhetorical pink slime.
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Postscript: Contributed in response to the above, by Mike’s and my mutual communicator friend, “Deep Doodler” Larry Crittendon:
“That’s a great question. Um… at the end of the day, um… our key stakeholders rely on low-hanging fruit to um… get traction in an entirely new business model. Thanks to a new, um… more granular approach, we’ve arrived at an um… inflection point in this robust process. We’re being disruptive, um… breaking down silos left and right. But um… we’re doing it in a win-win-win way. Our goal isn’t just creative destruction [bonus points!]: instead, we want to um… incent a total paradigm shift in the B2B ecosystem. What we need to do now is hit the reset button on our entire industry. We have the um… mental bandwidth to do it. And we have the power of this thing [holds up cellphone]. It um… provides tremendous bang for the buck, so we can um… get past what used to be a traditional choke point. Taken together [bonus points], these key strategic assets contribute to what I call ‘Intensified Business Synergy,’ or IBS. Because it proactively instigates the flow of a whole lot of… Wait: is this microphone on?”