The International Association of Business Communicators may have been the last of the major communication associations to make a pointed public defense of its code of ethics in context of a U.S. presidential administration that's transforming spin into subterfuge.
But with its latest move—the establishment last week of a petition "to show your commitment to ethical communication at all levels"—IABC seems to have taken the lead.
I hope you'll do what I did: Click the video below and while it's playing in the background, open a new tab and join the 740 IABC members and nonmembers who have signed as of this post.
Why?
For your livelihood, if for nothing else. As petition signator Nathan Stone explained plainly, "These are the fundamentals of our trade, and without them, we have no merit."
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