"Content" is a backroom term that should never be used in front of the customers, to whom it does not appeal.
We look forward to reading the Sunday paper while we watch the political shows. But we don't want to think of ourselves consuming print and video "content" any more than we want to think we are ingesting dietary macronutrients for breakfast.
This seems like such an obvious point to me that I'm always astonished when a video ad tells me, "Your content will resume shortly." And I laughed last week when the journalists Chicago's alternative paper, The Reader, were marching for a new contract, and thought they'd dictate these terms:
"Hey, Honey! Did you hear the Reader reporters got a new contract?! You know what that means, right?"
"More money can only mean … MORE CONTENT. Huzzah!"
I hope the Reader folks do get their new contract, which is why I showed up at their march. But even if they do, I won't pick up the paper expecting "more content." Honestly, I'd settle for better shit.