See, now they’ve just made football better

My old man always downplayed the importance of the surgeon general's official finding that cigarette smoking was dangerous to your health. "We always knew it was bad for us," he said. Similarly … 

Football was always a guilty pleasure. 

It was always nostalgia.

It was always dumb.

It was always violent.

Now we know it's killing people.

And if anything, it makes us like it even more.