Writing Boots

On communication, professional and otherwise.

Can corporations create truly useful communications?

08.10.2015 by David Murray // Leave a Comment

Yes! But they have to find, compensate and nurture thoughtful and sensitive people, and give them time and freedom to search for the real confluence between the brand and the society, and make relevant communication with exquisite taste and a light touch. No easy trick, though it sure looks simple on the rare occasions when it's done right.

(Hat tip to Writing Boots Inter-Generational Communication Correspondent Chris Pitzen.)

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