"Apparently the PR business, in which I have participated since 1970, has changed," veteran PR man and Writing Boots regular Brian Kilgore wrote yesterday on Facebook.
He quotes PR blogger David Gallagher, who paraphrases Lynne Anne Davis, president of the Cannes PR Jury: "New PR is now demonstrating its full channel agnostic power for building trust with authenticity and driving meaningful change in minds, societies and lives."
"Balderdash," Kilgore harrumphs. I don't suppose Kilgore would be any more moved by Davis's Deep Thoughts about "the power of true."
The exchange reminds me of my long gone mentor Larry Ragan, who once wrote a headline I remember more than two decades later. The head appeared over Larry's mocking condemnation of a prissy association-sponsored study that attempted to define "Excellence in Public Relations" as necessarily involving "two-way reciprocal communication," or some such highfalutin jive.
In his piece, Larry cited a contemporary PR campaign that was resulting in a windfall for a women's clothing company.
The headline, hammered out on Larry's manual Royal typewriter and gleefully retyped into the Aldus Pagemaker 5.0 newsletter template by yours truly:
"Does selling scads of brassieres constitute 'excellent' public relations?"
Now that, my friends, is the power of true.