Writing Boots

On communication, professional and otherwise.

What it looks like when a company takes its content as seriously as it takes its products

11.25.2014 by David Murray // Leave a Comment

British supermarket chain Sainsbury's created a three-minute "contentmercial" that's as well-made and conceived as any scene in an epic major motion picture. Read all about it, in my latest post at McMURRY/TMG's blog, Contentology.

Categories // Uncategorized

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Now Available

An Effort to Understand

Order Now

SIGN UP TO RECEIVE BLOG UPDATES

About

David Murray writes on communication issues.
Read More

 

Categories

  • Baby Boots
  • Communication Philosophy
  • Efforts to Understand
  • Happy Men, and Other Eccentrics
  • Human Politicians
  • Mister Boring
  • Murray Cycle Diaries
  • Old Boots
  • Rambling, At Home and Abroad
  • Sports Stories
  • The Quotable Murr
  • Typewriter Truths
  • Uncategorized
  • Weird Scenes Inside the Archives

Archives

Copyright © 2023 ยท Log in

  • Preorder An Effort to Understand
  • Sign Up for Blog Updates
  • About David Murray