Last year at Content Marketing World I had a boiling head cold, and wrote about the experience.
"A cold this bad feeds itself. So during breaks between sessions, I enhanced my personal brand by racing around refreshment stations in the vendor lobby like a honey badger, furtively glancing around to avoid anyone I knew, and eating everything I could get my shaking hands on: An orange donut. A tub of yogurt. A banana. Orange candies. A whole bagel, washed down by two cans of Orange Crush."
At one point, somone photographed me eating orange peanut butter crackers over a trash can.
After a year in the pink of health—I never, ever, ever get sick—I returned to Content Marketing World, and instantly came down with just as virulent a head cold.
This year, I decided not to tell, but to show.