Last year at Content Marketing World I had a boiling head cold, and wrote about the experience.
"A cold this bad feeds itself. So during breaks between sessions, I enhanced my personal brand by racing around refreshment stations in the vendor lobby like a honey badger, furtively glancing around to avoid anyone I knew, and eating everything I could get my shaking hands on: An orange donut. A tub of yogurt. A banana. Orange candies. A whole bagel, washed down by two cans of Orange Crush."
At one point, somone photographed me eating orange peanut butter crackers over a trash can.
After a year in the pink of health—I never, ever, ever get sick—I returned to Content Marketing World, and instantly came down with just as virulent a head cold.
This year, I decided not to tell, but to show.
Having to see that much orange, watch guys pace back and forth across the stage and use phrases like “purchasing funnel” and “digital body language” is enough to make anyone sick.