A marketing agency is advertising a session at SXSW:
"How to make data your b*tch."
"Pardon our language," the description begins, "but even sophisticated marketing executives understand the value of getting people’s attention. They also understand the value of data to form new insights and discoveries …."
Actually, the best way to get people's attention is by introducing them to a new idea. Short of that—and short of that, we so often are—here's a rule of thumb for marketers who would use obscenities in headlines: Have the stones to spell the motherfuckers out.