November is IABC Member Month!
To celebrate, the first 1,000 people to renew or join IABC this month will get 15 months of membership instead of 12 and waive the application fee. To take advantage of this offer before it's too late, visit iabc.com/join today!
One of the most important reasons people belong to a professional association—as opposed to finding training wherever they can get it and embracing the notion of themselves as freelance rascals-for-hire—is that association membership conveys credibility, to members' employers and to members themselves, through a sense of seriousness.
Seriousness gives an association the license to hold awards programs, to offer a code of ethics, to grant professional accreditation, to publish definitive documents, to declare your annual conference the official event of the year.
Seriousness requires gravitas.
Gravitas requires dignity.
Dignity requires self-respect.
And self-respect, it seems to me, requires not declaring November "IABC Member Month!" and offering 15 hamburgers Tuesday for the price of 12 today.
Do IABC's leaders not realize that credibility is their essential offering? Or are they struggling so mightily to replace the 25 percent of members that fail to renew every year, that they're as much as declaring a fire sale?
You can't kid a communicator. And IABC's attempt sounds like desperation.
November is IABC Member Month—And We've Got a Sweet Deal for You! IABC thinks professional communicators are special….
Leave a Reply