Writing Boots

On communication, professional and otherwise.

Can content marketing change the world?

11.07.2013 by David Murray // Leave a Comment

“Don’t you want to do something to change the world, young man?” I asked, testing him. Had he really chosen marketing for such a purpose?

“Yeah, I thought about that for about a year,” he told me. “Then I decided if I make a lot of money, I can use the money to change the world.”

Kid, if you’re gonna be a marketer, you need a better song and dance than that!

But one man thinks content marketing can make the world a better place, and he actually drew a diagram. Check it out, in my first post on McMurry/TMG's new blog, Contentology.

Categories // Uncategorized

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