“Don’t you want to do something to change the world, young man?” I asked, testing him. Had he really chosen marketing for such a purpose?
“Yeah, I thought about that for about a year,” he told me. “Then I decided if I make a lot of money, I can use the money to change the world.”
Kid, if you’re gonna be a marketer, you need a better song and dance than that!
But one man thinks content marketing can make the world a better place, and he actually drew a diagram. Check it out, in my first post on McMurry/TMG's new blog, Contentology.