Next Tuesday at the IABC World Conference in New York, I'm debuting an all-new version of my Speechwriting Jam session. Past versions have been compelling collections of great speeches on loose themes. But this time, I'm using my samples to make a strange argument, for the editor of Vital Speeches of the Day to make: That in the age of the Internet, social media and YouTube, there is no longer any rational reason to hold an event as inefficient as a speech.
There is only, I'll say—and pause for a couple of beats—an irrational reason.
And then, if you're at the conference, come to my inefficient speech, to see (and, if I'm successful, to feel) how it actually works.