A friend is worried she blew it with a potential new client because the first job, which came to her in a wild last-minute panic, got messy and now the client is short with her on the phone.
I told her about the time I was dropping a buddy off at the airport in my International Harvester Scout "service truck." On the doors, it had signs that said "Murray's Freelance Writing," with my phone number. (See it in action, below.)
At a busy intersection near Midway, a woman pulled up next to me and asked if I had a card. I was sorry, I didn't. But I said phone number was on the door.
"It is not my job to memorize your phone number!" she yelled, and roared off.
"There," I told my buddy somberly, "went one great client."