I was at a content marketing conference earlier this month and I heard real grownups tell other real grownups some really strange things.
"The line between helpful and creepy is thin, gray and curvy."
"It's a dog licking a computer screen! It's genius!"
"What's hard is getting people to be passionate about catheters and medical equipment."
In a post on McMurryTMG's blog Engage, I try to coax content marketers back to in the direction of sanity before they drop off the cliff of reality.