You don't exist as a group in this country until you have been publicly apologized to. No one ever apologized to custom publishers. But now content marketing professionals have been apologized to, by a prominent marketing guy, who admitted he hadn't understood the meaning of content marketing when he called it "lame and ineffective as a strategy."
The question is, and will continue to be: Was it an apology that content marketers truly deserved?
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Writing Boots: Content marketing has officially arrived. Here’s how I know.