Writing Boots

On communication, professional and otherwise.

Writer to PR pro: Breathe, girl!

05.23.2011 by David Murray // 2 Comments

A Victoria De Alba, who I don't know, from an outfit called "Third Wave PR," which I've never heard of, e-mails a press release that begins:

Hello! Here’s the head’s-up before we publish the case study illustrating how Magnolia CMS helped ecommerce pioneer j2 Global continuously upgrade its web presence to maximize performance, drive sales, in addition to, increase ROI and save money.

Gee, Victoria, it's our first date and we haven't even sat down to dinner yet. Kindly remove your tongue from my esophagus?

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Comments

  1. Peter Dean says

    June 2, 2011 at 4:07 pm

    Rather than asking her to breathe, I think you should ask her to stop. How can anybody write such twaddle?

    Reply
  2. sap upgrade planning says

    August 2, 2011 at 9:10 am

    I say – why not mess with her a little ? Why won’t you start fabricating press releases, PR protocols atc… bomb her with false data…

    Reply

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