As for marketing bullshitters, it takes one to know one. I'm not shy about telling potential seminar participants that they'll go "from zero to speechwriter in one hour."
We've talked about this. I call it "the hint of the hustle," and it's OK as long as the audience is winking along with you. That's why I chuckle to read a business book described as containing all the wisdom "from Aristotle to Zig Ziglar." It's why I like the Buddy's Carpet owner who used to say, "I don't care about making money. I just love to sell carpet!" And it's why I love the local radio spot that describes the insurance deal it's selling "as the biggest no-brainer in the history of the universe."
But what's less tolerable to me is the straight-faced stuff like this utter nonsense from a New Zealand presentation coach who tries to tell us that "the era of the audience" is suddenly upon us, as if speakers once delivered their talks in solitary confinement.
So when I see it, I go on the attack.